Role: Art Director, Designer, Animator
Client: PBS
Studio: PBS
Released: 2019
Genre: Explainer Series
Watch the full episodes here.
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The color palette for Why Race Matters was designed to strike a balance between boldness and sophistication, conveying confidence without feeling overpowering. Golden yellow was chosen as a focal color to embody that boldness while subtly referencing the visual language of a yellow highlighter—an element associated with emphasis and clarity. Given the heavy use of archival footage, much of it in black and white, the yellow provides a deliberate contrast that draws focus and guides the viewer’s eye without becoming visually intrusive.
The chose of Ringside Compressed spoke to a need to use a typface that could flex between Bold and suddle.
Logo
Simplicity was central to the design of the series logo. The goal was to create a mark that communicated clearly and immediately, drawing audiences into the series while allowing the content itself to take precedence.
Along with the video series, our team felt that having a podcast version of this content would provide a sense of accessiblity to interested audiences that look to learn information while multitasking.